Honeycomb Strategy reveals top loyalty programs in 2026

Honeycomb Strategy reveals top loyalty programs in 2026

Marke research agency Honeycomb Strategy has released its 2026 loyalty study, identifying Flybuys and Qantas Frequent Flyer as the top loyalty programs, while noting a marked decline in Australians’ active loyalty program usage.The announcement:Australia’s top loyalty programs revealed in Honeycomb Strategy’s The Science of Loyalty 2026 studyEnjoying Mumbrella? Sign up for our free daily newsletter. […]

Why do so many people join loyalty programs and never use them?

Overall, the findings show people are more likely to use loyalty programs when they trust the supermarket, feel it is transparent about their pricing and practices, and when customers can see there’s a saving to be made.

Active use of loyalty programs on the decline, Australia’s largest loyalty study reveals

Active engagement with loyalty programs is on the decline, a recent behavioural study into Australia's leading loyalty programs has revealed.