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[Opinion] Honest Opinion or Ordered Praise? the Content Creator's Assessment of the Advertised Product Is Not Regulated by Law
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Can trend setters show followers that a partner's products are excellent, even though in reality this may not be the case? "Advertising must not be misleading. Advertising can become misleading if it gives the impression that it is an independent opinion, although in fact it is commissioned advertising," says Diana Lints, Head of the Consumer Protection Goods and Services Department.
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