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Hochul signs several bills into law on artificial intelligence regulations
New York’s laws mandate disclosure of AI-generated performers in ads and require heirs’ consent for deceased performers’ likeness use, aiming to protect actors and enhance transparency.
- On Thursday, New York Gov. Kathy Hochul signed two bills at a press conference at SAG-AFTRA's New York headquarters, calling them first-in-the-nation protections for film industry transparency.
- SAG-AFTRA pushed the measures after months of lobbying and anxiety about AI's rapid evolution, with National Executive Director Duncan Crabtree‑Ireland pressing for protections following the 2023 strike and during ongoing negotiations.
- S.8420‑A specifically requires ad creators to disclose AI‑generated synthetic performers in ads, while S.8391 mandates heirs or executors' consent for commercial use of deceased individuals.
- Requiring disclosure could protect human commercial actors' jobs and earnings, and the issue will be central to 2026 contract negotiations with studios and streamers.
- The laws carve out exemptions for entertainment, news, satire, and advertising, while the signing came as Disney announced a partnership with OpenAI for Sora and OpenAI strengthened opt-in guardrails.
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11 Articles
11 Articles
New York Enacts Landmark AI Laws: Ads Must Now Disclose Synthetic Performer Use, Posthumous Use Of Name, Image & Likeness Requires Heirs’ Consent
New York Gov. Kathy Hochul on Thursday signed the nation's first AI bill designed to both protect consumers and increase transparency in the film industry.
·Los Angeles, United States
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Total News Sources11
Leaning Left3Leaning Right0Center4Last UpdatedBias Distribution57% Center
Bias Distribution
- 57% of the sources are Center
57% Center
L 43%
C 57%
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