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Houston Rancher Sees Sales Triple After President Trump's Beef Import Announcement

Trump’s plan would allow 300,000 metric tons of ground beef tariff-free at 25% below market price as critics question the source and health risks.

  • On Friday, President Donald Trump announced a 90-day plan allowing 300,000 metric tons of tariff-free ground beef into the United States to reduce retail prices.
  • Average ground beef prices rose from $5.45 to $6.85 per pound since Trump took office, as the nation faces its smallest cattle herd in decades.
  • Refusing to specify which countries will supply the beef, Agriculture Secretary Brooke Rollins drew criticism from lawmakers and activists concerned about food safety and potential contamination.
  • The Oklahoma Cattlemen's Association and other industry groups condemned the strategy, warning that flooding the market with subsidized imports harms struggling domestic ranchers.
  • Experts characterize the import policy as a "band-aid" that fails to address root causes like drought and high input costs, as rebuilding the domestic herd will take years.
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The New Republic broke the news on Tuesday, August 25, 2026.
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