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Hilton Isn't ‘Blocking’ New AI Agents. But They Can't Always Get In.

Summary by Skift
Hilton's CEO says he wants to make booking through AI agents easy. For now, Meta's Muse struggles to pull a price from hotel group sites, and OTAs may remain an easier door.

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Hilton Isn't ‘Blocking’ New AI Agents. But They Can't Always Get In.

Hilton's CEO says he wants to make booking through AI agents easy. For now, Meta's Muse struggles to pull a price from hotel group sites, and OTAs may remain an easier door.

·New York, United States
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Skift broke the news in New York, United States on Friday, October 2, 2026.
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