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Hershey’s push for premiumisation picks up pace

Summary by foodnavigator.com
Hershey is ramping up its premiumisation strategy through innovation, acquisitions and seasonal offerings as it targets growth beyond mainstream confectionery.

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Hershey’s push for premiumisation picks up pace

Hershey is ramping up its premiumisation strategy through innovation, acquisitions and seasonal offerings as it targets growth beyond mainstream confectionery.

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foodnavigator.com broke the news on Thursday, August 13, 2026.
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