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Hersheypark Addresses Backlash Over ‘Tactless’ Ticket Prices Post After Dolly Parton’s Death

Hersheypark said it removed the reply and apologized after fans called the post insensitive, as Dollywood said it would stay open in Parton’s honor.

  • On Tuesday, August 25, Hersheypark faced backlash after its social media account replied to a user praising Dollywood's pricing with, "Our summer tickets are $49.99," immediately following news of Dolly Parton's death at age 80.
  • An X user initially praised Dollywood for keeping "prices reasonable in this economy," but Hersheypark's intervention to advertise its own rates was perceived as insensitive given the timing of Parton's passing.
  • Responding to backlash, Pennsylvania-based Hersheypark apologized on Wednesday, August 26, stating a team member intended to correct pricing information privately, "not realizing the reply would appear as a response."
  • Honoring Parton's wish that "the show must go on," Dollywood president Eugene Naughton and executives kept the Tennessee destination open for guests following the founder's death.
  • Parton founded the park in 1986 to boost the local economy of the Smoky Mountain region, and the attraction recently earned a 2025 induction into the International Association of Amusement Parks and Attractions Hall of Fame.
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The News Journal broke the news in New Castle, United States on Wednesday, August 26, 2026.
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