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CNBC Sport: Utah Breaks the Private Equity Seal with Historic $500 Million Investment

The University of Utah will receive nearly $500 million from Otro Capital for a minority stake in a new for-profit venture to address a $17 million athletic deficit in 2024.

  • The University of Utah has partnered with Otro Capital to create Utah Brands & Entertainment, a for-profit entity managing its athletic operations, which is expected to generate over $500 million in support for the sports program.
  • Otro Capital is providing financial support to the University of Utah's athletic department, expecting to generate over $500 million in capital.
  • Utah Brands & Entertainment will oversee ticket sales, sponsorships, and events while the university retains control over team operations.
  • The agreement was announced to address Utah's deficit of $17 million in fiscal 2024, highlighting growing financial pressures in college athletics due to increased costs and competition for talent.
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Private equity makes its first college sports play

·Washington, United States
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sportcal.com broke the news in on Wednesday, December 10, 2025.
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