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Health Minister Says She’s Not Considering Looser Regulations on Nicotine Pouches
Michel says Health Canada will keep nicotine pouches behind pharmacy counters as tobacco groups warn rising youth use and illicit sales remain a concern.
On Tuesday, Federal Health Minister Marjorie Michel stated she is not considering loosening nicotine pouch regulations, rejecting calls to broaden retail access despite mounting industry pressure.
Unsmoke Canada, a subsidiary of Philip Morris International, has lobbied for retail sales, while Pierre Poilievre's Conservatives pledged to "free the Zyn" during the 2025 election campaign.
Health Canada currently restricts nicotine pouches to adults, mandating behind-the-counter pharmacy sales; Zonnic is sold in four milligram pouches though illicit brands often reach Canadian youth.
Physicians for a Smoke-Free Canada and the Quebec Coalition for Tobacco Control warned Wednesday that rising youth nicotine pouch use requires stricter enforcement of existing regulations.
Michel acknowledged that tracking illicit online sales remains challenging, emphasizing her department favors educating the public to help them make "the best decision for their health.