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Pfizer’s Art Of The Deal

Pfizer will offer up to 85% discounts on many drugs and launch direct-to-patient sales under a US policy matching prices to the lowest in developed countries.

  • On Tuesday, Pfizer and President Trump announced a deal to offer all Pfizer drugs to Medicaid at most-favored nation prices in the U.S.
  • The deal followed Trump’s revived policy using tariffs as leverage to push pharmaceutical companies toward price reductions and regulatory clarity.
  • Pfizer agreed to list many medicines on the forthcoming TrumpRx website to sell drugs directly to patients at discounts, while ensuring new drugs launch in the U.S. at prices comparable to wealthy nations.
  • The White House highlighted discounts of 80% on Eucrisa, 50% on Zavzpret, and 40% on Xeljanz, and analysts called the deal a savvy move securing Pfizer regulatory certainty and tariff relief.
  • This agreement signals a potential model for other drugmakers and could reshape pricing transparency and direct-to-consumer sales while offering Pfizer a grace period from tariffs.
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Pharmaphorum broke the news in on Tuesday, September 30, 2025.
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