Neutrogena Acknowledges Hayden Panettiere Backlash After Actress's Death
Fans are posting tributes and urging a boycott as experts say the backlash could hurt Neutrogena’s brand image more than its sales.
- Following the death of actress Hayden Panettiere on Sunday, August 16, fans are boycotting Neutrogena and flooding the skincare brand's Instagram and Threads accounts demanding it address allegations about her contract termination.
- Panettiere alleged in her 2026 memoir This Is Me: A Reckoning that Neutrogena severed her 10-year ambassador relationship after she publicly discussed postpartum depression on Live with Kelly and Michael in 2015.
- For the past three days, one viral post on Threads received more than 70,000 likes, with commenters asking, "So @neutrogena wanna tell us what's wrong with post partum depression?" in response to brand ads.
- Neutrogena and parent company Kenvue have not responded to requests for comment, while brand consultant Allen Adamson warned that "silence isn't neutral" and consumers read it as guilt.
- Marketing experts including Emory University professor Ryan Hamilton say boycotts typically have minimal long-term sales impact, though analysts warn the controversy could permanently reshape consumer perceptions of the Neutrogena brand.
23 Articles
23 Articles
Neutrogena admitted that she made actress Hayden Panettiere feel helpless, who was the brand's ambassador for more than a decade.
Neutrogena Responds to Backlash in Wake of Onetime Ambassador Hayden Panettiere’s Death
"This is not what Neutrogena stands for or who we want to be," said the brand in acknowledging that Panettiere felt unsupported after revealing her struggle with postpartum depression.
Neutrogena Breaks Silence on Hayden Panettiere’s Death After Calls to Boycott the Brand
Neutrogena has addressed Hayden Panettiere’s death after fans called to boycott the brand over resurfaced claims about why the actress was fired from a partnership. “We are deeply saddened by Hayden Panettiere’s passing,” the skincare company said in a statement shared via Instagram on Thursday, August 20. “For more than a decade, Hayden was a […]
Neutrogena Comments on Hayden Panettiere’s Death Amid Backlash and Says ‘We Made Her Feel Unsupported’; Actor Said the Company Nearly Fired Her for Talking About Postpartum
Neutrogena, the popular cosmetics and skin care brand, has issued a statement following the death of Hayden Panettiere, who served as a spokesperson and brand ambassador for the company for nearly a decade during the height of her career. Panettiere’s death ignited widespread backlash against Neutrogena across social media due to comments the actor made […]
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