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Neutrogena Faces Boycott Calls as Hayden Panettiere's Death Revives Postpartum Depression Firing Claim
Panettiere says the skincare brand sought to end a decade-long partnership after she spoke openly about postpartum depression, but the contract was not renewed.
- Following actress Hayden Panettiere's death at 36 on August 16, 2026, fans resurfaced her claim that Neutrogena attempted to end her 10-year endorsement deal after she spoke publicly about postpartum depression.
- Panettiere revealed in her May 2026 memoir "This Is Me: A Reckoning" that Neutrogena cited a "morals clause" to drop her after she discussed her PPD diagnosis on "Live with Kelly and Michael" in 2015.
- Online backlash has intensified, with one Reddit post garnering more than 5,000 upvotes and an X post receiving more than 34,000 likes, condemning the brand for its alleged response to her disclosure.
- Neutrogena has not responded to requests for comment regarding the allegations, leaving the company facing mounting criticism from fans following the death of its former longtime brand ambassador.
- The controversy reflects a growing tension between celebrities expected to share personal experiences and brands managing public images, with critics arguing the situation penalizes women for speaking honestly about common mental health challenges.
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Neutrogena Faces Fan Anger Over Panettiere's Accusation
Hayden Panettiere's death is reviving anger over an old allegation involving one of the brands most closely tied to her image, the Independent reports. The actress, who fronted Neutrogena campaigns for about a decade, wrote in her 2026 memoir that the skincare company cut her loose after she publicly discussed...
·Miami, United States
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Hayden Panettiere reported that Neutrogena did not renew her contract with Panettiere after she spoke out about her postpartum depression.
·Helsinki, Finland
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Coverage Details
Total News Sources17
Leaning Left6Leaning Right3Center5Last UpdatedBias Distribution43% Left
Bias Distribution
- 43% of the sources lean Left
43% Left
L 43%
C 36%
R 21%
Factuality
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