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“Hashtags No Longer Serve to Gain Reach on Instagram,” Confirms Adam Mosseri
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“Hashtags no longer serve to gain reach on Instagram,” confirms Adam Mosseri. The CEO of the app explained how more followers are achieved today. Jreyes Mié, 03/09/2025 - 20:19 Adam Mosseri said it bluntly: if you use Instagram and you still believe that hashtags help more people see your posts, you’re wasting time. In a recent interview, the top social network chief said: “hashtags are not for reach.” Thus, he fell one of the most repeated myth…
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