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Hasbro's CEO Says 'Magic: The Gathering' and 'Dungeons & Dragons' Will Never Use Generative AI

Summary by Gizmodo
Both brands already have guidelines in place barring the use of the technology.

7 Articles

While generative AI is becoming ubiquitous—sometimes by force—Hasbro is taking a rare stance that was highly anticipated by the gaming community. The group's CEO, Chris Cocks, has stated that Magic: The Gathering and Dungeons & Dragons will not incorporate generative AI into their games… Read more. Like KultureGeek on Facebook, and follow us on Twitter. Don't forget to download our free iAddict app for iPhone and iPad (App Store link). The artic…

Obowhl at Hasbro is working a lot with AI and the boss in his own DnD rounds uses massive AI, Wizards of the Coast is probably still freed from it.

Some Hasbro brands have faced criticism in the past for their use of AI; specifically, the Dungeons & Dragons artwork was heavily criticized for its early use of the technology. Now, as AI becomes more integrated into our daily lives, it appears that some companies are embracing it while others are avoiding it. Hasbro seems to fall into the latter category, even though its CEO remains a fan of the technology. In an interview with The Verge, Has…

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theGeek.games broke the news in on Thursday, March 12, 2026.
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