US EditionHarman International Completes Deal To Buy Sound United’s Audio Brands From Masimo
The $350 million deal adds eight premium brands, boosting HARMAN's market share to 60% in Australia and expanding its reach across audio categories.
- Recently, HARMAN International completed its US$350 million acquisition of Sound United, the former consumer audio business of Masimo Corporation.
- To expand its core audio business, HARMAN said the deal broadens its footprint across home audio, electronics, AVRs, headphones and car audio and accelerates audio technology advancements.
- HARMAN acquired iconic brands including Bowers & Wilkins, Denon, Marantz, Polk Audio, Definitive Technology, Classé, HEOS and Boston Acoustics, and Sound United will operate as a standalone Strategic Business Unit.
- In Australia, the combined portfolio now commands up to 60% of the audio market, raising questions about local restructuring and Ambertech’s role, though dealers should expect short-term stability.
- HARMAN anticipates the brands appearing together with two sales teams working side by side and plans to leverage UK and Japan facilities to unlock growth opportunities.
16 Articles
16 Articles
Major acquisition in the hifi industry: The well-known audio brands Bowers & Wilkins, Denon and Marantz are now owned by the U.S. company Harman. The Samsung subsidiary was already a strong player in the business with names such as JBL, AKG and Harman Kardon. Harman's division head Dave Rogers assured that the newly added brands should retain their identity and design philosophy under the umbrella of the company. Do not sell the same technology …
STAMFORD, Connecticut--(BUSINESS WIRE)--set 23, 2025-
Harman completes $350M Sound United acquisition
Samsung subsidiary Harman has finalized its $350 million acquisition of Sound United, Masimo’s former audio business. The deal, first announced in May, adds a substantial collection of audio brands to Harman’s portfolio, which Samsung initially acquired for $8 billion in 2016. The transaction places brands such as Bowers & Wilkins, Denon, Marantz, Definitive Technology, and Polk Audio under Harman’s ownership. The Sound United portfolio also inc…
The giant Samsung, via its Harman subsidiary, has just finalized the acquisition of Sound United for $350 million. This operation brings in mythical names like Bowers & Wilkins, Denon or Marantz in the lead of the South Korean group, creating a new titan of audio. What does this grouping mean for the future of Hi-Fi and for consumers?
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