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Hardee’s Returns to Nascar as an Official Partner; It Joins 23xi Racing as the Primary Partner of Bubba Wallace and the No. 23 Team
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For decades, Hardee’s has been intertwined with the essence of NASCAR, sponsoring some of the sport’s most legendary names and moments. During the 1980s and 1990s, Hardee’s-backed entrants achieved 12 NASCAR Cup Series victories, propelled by Hall of Famers such as Bobby Allison (1981), Cale Yarborough (1983–1988), Alan Kulwicki (1985), and Dale Jarrett (1988–1989). Allison earned three wins, including the prestigious Coca-Cola 600, in Hardee’s …
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