US EditionPUMA Secures Partnership with Handball Giant VfL Gummersbach - Ministry of Sport
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3 Articles
Puma becomes supplier of VfL Gummersbach. Arthur Hoeld joins the Economic Council. Long-term record deal.
PUMA Secures Partnership with Handball Giant VfL Gummersbach - Ministry of Sport
Global sports company PUMA has signed a long-term agreement with VfL Gummersbach, one of the most decorated clubs in the history of the sport. Starting from the 2026/27 season, PUMA will become the official outfitter for the entire organisation, including the Bundesliga professional squad, the handball academy, and administrative staff. The partnership also includes a significant leadership component, with PUMA CEO Arthur Hoeld joining the club’…
As of summer, Sportartikler Puma will become the new outfitter of the Handball Bundesliga VfL Gummersbach. Both sides do not give any information about exact figures and the contract duration, according to the "picture" the contract runs for five years. Managing director Christoph Schindler (right) calls the deal the "largest outfitter contract in the history of the association", which could "really become a game changer". Within the framework o…
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