Hammond’s ‘Hamboni’ takes a lap at DigiKey’s home arena

Hammond’s ‘Hamboni’ takes a lap at DigiKey’s home arena

Not every big marketing idea is born in a boardroom—just ask Ross Hammond, global business development manager at Hammond Manufacturing. Some ideas are born rink-side, watching kids play hockey while a Zamboni circles the ice. Case in point: the ‘Hamboni’—a fully vinyl-wrapped Zamboni now cruising the Ralph Engelstad Arena in Thief River Falls, Minnesota, the hometown of DigiKey. The ice re-surfacing unit now sports the Hammond manufacturing’s l…