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Halloween spending to reach record $13.5 billion nationwide
Consumers are expected to spend an average of $115 each, with half starting purchases in September or earlier, the National Retail Federation said.
- The National Retail Federation projects Halloween spending will hit a record $13.5 billion this year, with consumers averaging $115 per person on costumes, decorations, and candy.
- Americans are spending roughly $35 more per person than in 2019, driven by increased participation; the NRF attributes the surge to more shoppers celebrating the holiday this year.
- In SOUTH BEND, Ind., families are managing costs through second-hand options at Unity Gardens and the store Once in Mishawaka, where Unity Gardens Executive Director Sarah Stewart encourages community costume swaps.
- "Affordability is top of mind, and we see a lot of shoppers going to discount stores," said Allison Zeller, Vice President of Industry and Consumer Insights for the NRF, noting shoppers are spreading purchases across multiple channels.
- Zeller recommends shoppers reuse decor items and focus on high-impact areas to save, while major retailers like Amazon, Target, and Walmart are offering sales this week for Halloween purchases.
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Halloween spending to reach record $13.5 billion nationwide
The National Retail Federation predicts Halloween spending will hit $13.5 billion this year, with affordability driving creative shopping strategies.
·Oklahoma City, United States
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Halloween Spending Hits $160 Per Person: Here Is How to Save Locally
SOUTH BEND, Ind. -- Halloween has become a pretty pricey holiday. Americans are expected to spend about thirty-five dollars more each compared to back in 2019. And with the holiday coming up fast, some may be looking for a cost-friendly way to celebrate.
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