Haier Strikes Massive UEFA Champions League Deal
The four-year deal gives Haier exclusive worldwide rights in home appliances, televisions and commercial display screens across UEFA club competitions.
- On Friday, Haier announced a four-year global partnership with UC3 to become a Global Partner of the UEFA Champions League, running from July 1, 2027, through June 30, 2031.
- Unveiled during IFA 2026 in Berlin, the collaboration marks Haier's transition from a globally recognized appliances company toward developing deeper relationships with consumers worldwide through intelligent living.
- The partnership encompasses the UEFA Champions League, UEFA Super Cup, and UEFA Youth League Finals. Wang Meiyan, Vice President and Chief Brand Officer of Haier Group, said "This partnership represents a key milestone in Haier's global brand strategy."
- Guy-Laurent Epstein Co-Managing Director of UC3 said, "We are delighted to welcome Haier as a new global partner of the UEFA Champions League," as UC3 manages commercial rights for UEFA's club competitions.
- Building on past collaborations with Paris Saint-Germain and Liverpool Football Club, Haier continues expanding its sports portfolio to deepen consumer connections through globally recognized events and locally tailored experiences.
53 Articles
53 Articles
Derbyshire Times
Haier strikes massive UEFA Champions League deal
Haier has announced a major four-year global partnership with UEFA Champions League, in a move set to bring the world of elite football even closer to consumers.
Specialized in the segments of electrical appliances, televisions and screens of commercial display, Chinese brand has closed contract for four years The post Haier signs agreement and will be sponsor of the Champions League from the season 2027/2028 apareceu primeiro em Machine do Sport.
The four-year agreement was announced in Berlin at IFA 2026, the world's largest and most important consumer electronics and household appliances technology fair.
Haier will become a global partner of the UEFA Champions League from 2027/28 with a four-year agreement valid until 2031.
Haier Announces Global Partnership with UEFA Champions League - Business News Week
New brand building milestone deepens Haier’s global consumer connections BERLIN, Sept. 4, 2026 /PRNewswire/ — Haier, the world’s No.1 major home appliances brand, today announced a global partnership with UC3, under which Haier will become a Global Partner of the UEFA Champions League from the 2027/28 season through the 2030/31 season. The four-year partnership, running from […] The post Haier Announces Global Partnership with UEFA Champions Lea…
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