US EditionGapStudio Just Revived Gwyneth Paltrow’s ’90s Minimalism—Here’s What to Add to Your Cart
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Emotional campaigns generate a greater connection to consumers. Brands that manage to establish an emotional connection with their consumers have a significant competitive advantage. According to a study by ResearchGate, campaigns that appeal to family ties or shared memories tend to increase loyalty. Photo by Bigstock Gap has launched a campaign that demonstrates a benchmark of how to tell a story that demonstrates a family union through a bran…
First look: Gwyneth Paltrow and Apple Martin for Gap AW25
Drapers First look: Gwyneth Paltrow and Apple Martin for Gap AW25 Gap has unveiled the first images of its GapStudio line for autumn/winter 25, starring actor Gwyneth Paltrow and her daughter Apple Martin.The post First look: Gwyneth Paltrow and Apple Martin for Gap AW25 appeared first on Drapers.
Gap has surprised everyone by unveiling its new brand ambassadors, a duo that unites fashion and personal connection. Gwyneth Paltrow and her daughter Apple Martin (daughter of Coldplay's Chris Martin) are the stars of GapStudio's fall-winter campaign, which combines 1960s futurism with the 1990s New York aesthetic shaped by figures such as Grace Jones, Tina Turner, and more.
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