US EditionGuillermo del Toro on His Commercial Directing Debut With Patrón Tequila: ‘I Cannot Sell Sodas or Yogurt’
5 Articles
5 Articles
Guillermo del Toro on His Commercial Directing Debut With Patrón Tequila: ‘I Cannot Sell Sodas or Yogurt’
Guillermo del Toro is, in his own words, “a little exhausted.” For good reason. It’s just days before the Oscars, and up until Academy Awards voting ended in early March, Del Toro had spent about seven straight months promoting and campaigning for “Frankenstein” following the movie’s premiere at the Venice Film Festival in late August. “We know what it is,” del Toro says laughing, referring to awards season. “We know how long it lasts. We’ve…
Guillermo del Toro Stars in Playful Skeleton-Filled Patrón Tequila Ad
Patrón Tequila shares “The Perfect Pour,” a short film directed by award-winning, visionary Mexican filmmaker Guillermo del Toro. At the heart of the campaign is a striking film that transforms a seemingly simple act – the pouring of Patrón Tequila – into a cinematic moment, hypes the liquor company. What begins as a quiet, singular pour gradually reveals the full scale of production behind it: Guillermo del Toro’s meticulous direction, a comple…
Watch Guillermo del Toro’s Skeleton-Filled Patrón Tequila Commercial
Master of horror Guillermo del Toro directed a commercial for Patrón, in which he also appears alongside his crew of skeletons. “Did we really need one of the most iconic directors to film a simple pour? Of course we did,” the narrator asks and answers. “And did Guillermo need to bring his crew of skeletons? Of course he did. Like us, he never compromises.” Watch The Perfect Pour below. “The idea for me was to make the commercial playful and sho…
bigstock A few days after his victory in the Oscar Awards, Guillermo del Toro was surprised to return to the advertising world with a new campaign for Patron. Under the name “The Perfect Pour”, the Mexican director leads a piece that takes up its origins in commercials, but with a focus aligned to current marketing trends. The announcement starts with a simple idea: to question whether it really takes a director of his level to film something as…
Patrón Tequila Unveils "The Perfect Pour" Film by Guillermo del Toro
Guillermo del Toro’s meticulous attention to detail mirrors the craftsmanship that goes into PATRÓN Tequila. Credit: Austin Nelson Patrón Tequila has unveiled a new global campaign centered on a short film titled “The Perfect Pour,” directed by acclaimed Mexican filmmaker Guillermo del Toro. The film, which premiered on ESPN on March 18, 2026, transforms a single pour of tequila into an elaborate cinematic production that mirrors the brand’s met…
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