US EditionGucci unveils Demna’s premiere looks in Spike Jonze-Halina Reijn film starring Demi Moore
Demna’s debut Gucci collection, La Famiglia, was unveiled via a 30-minute film by Spike Jonze starring Demi Moore, with the collection available in 10 global boutiques.
- Gucci soft launched its new direction under artistic director Demna during a short film preview event featuring Demi Moore as a Gucci heiress struggling with her identity.
- The short film, titled 'The Tiger,' starred Demi Moore and displayed various Gucci looks and themes of identity.
- Kering chairman François-Henri Pinault attended the premiere, highlighting the importance of the film and collection to the Kering Group, which owns Gucci.
- The collection will be available for purchase starting Thursday in 10 stores globally, including cities like Milan and New York City.
39 Articles
39 Articles
Milan Fashion Week: Gucci stages Demna's debut
A palazzo transformed into a movie theater, a short film, and a parade of celebrities: The Florentine fashion house masterfully orchestrated the arrival of its new artistic director on the opening day of the Spring-Summer 2026 women's collections.
Gucci by Demna Is for Rich People Who Rich Right
It's the revenge of the socialites. The designer's debut in Milan is wildly opulent, outrageously glamorous, and just a little bit uncouth. Getty Images / InStyleWhat is Gucci-ness? The answer for Demna Gvasalia appears to be loud, luxurious, and just a little uncouth.After a decade at the helm of Balenciaga, the designer's first collection for Gucci debuted this week with a conceptual lookbook and Spike Jonze–directed short film, The Tiger (mor…
Olivia Wilde Went Braless In A Plunging Suit & It's Giving Carrie Bradshaw
TheStewartofNY/GC Images/Getty ImagesWould you believe fashion month is already halfway through? After a buzzy New York Fashion Week and a nipply London leg, Milan kicked off the Italian segment to fashion frenzy. Demna’s hotly anticipated debut for Gucci, for example, caused quite a stir, especially since he eschewed the brand’s traditional fashion show format for a short film premiere. (And the clothes? Well, expect a Gucci renaissance.) Anoth…
Demi Moore Brings Hollywood Glamour to Milan Fashion Week With Star-Studded Premiere of Spike Jonze and Halina Reijn’s Gucci Short Film ‘The Tiger’
Demi Moore’s first film role since her Oscar-nominated turn in “The Substance” is playing the matriarch of an alternative-reality Gucci family in Spike Jonze and Halina Reijn’s trippy short “The Tiger.” In the 30-minute film — which premiered in Milan on Tuesday night to kick off fashion week — Moore portrays Barbara Gucci, the fictional […]
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