Gucci Taps Global Cast For 'Primavera' Campaign As Demna's Debut
This story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.5 Articles
5 Articles
Over the last decade he has become one of the most influential figures in the panorama: he has the reputation of the intellectual of fashion, capable of a sharp and profoundly conceptual irony. But today there is the product at the center of his vision
Gucci's campaign with Shawn Mendes marks Demna's first great creative movement in the Italian house. I have followed that twist with attention because it confirms a market thesis: Kering needs to recompose the desire of the young buyer rather than pursue billing. Spring campaign: Demna, Mendes and a new silhouette of Gucci Photographed by Michal Chelbin, Gucci's Spring campaign brings together Mendes, model Alex Consani and former American footb…
Gucci Taps Global Cast For 'Primavera' Campaign As Demna's Debut
Gucci Taps Global Cast for ‘Primavera’ Campaign as Demna’s Debut Gucci has unveiled the campaign for Demna’s first collection at the house, pairing a short film starring Kate Moss with portraits by Michal Chelbin and a cast that ranges from BTS to the NFL. Jin of BTS, Shawn Mendes, EsDeeKid, Ningning of aespa, Rico Nasty, Tom Brady, Xiao Zhan, Lee Young Ae and Alex Consani appear in stills shot against a rustic Italian interior – a departure fro…
If something makes Demna clear in his new stage at the head of Gucci, it is that his universe will not be defined by a single type of muse. For Gucci Primavera, the house brought together characters that we would hardly find sitting at the same table: Kate Moss , Shawn Mendes , Jin de BTS , NINGNING de aespa , Tom Brady , Alex Consani , Rico Nasty , Xiao Zhan , EsDeeKid , Lee Young Ae and Tarzzan . More than a casting full of recognizable names,…
Gucci's "Gucci Primavera" campaign depicts the transformative power of love and the new beginnings that arise from it. Featuring a star-studded cast including BTS's Jin and aespa's Ningning, the campaign presents intimate portraits reminiscent of modern Renaissance paintings.
Coverage Details
Bias Distribution
- There is no tracked Bias information for the sources covering this story.
Factuality
To view factuality data please Upgrade to Premium
