Don’t Expect Product Placement in GTA 6 — the CEO of Take-Two Says It Won't Do Real World Brand Partnerships Because 'All the Brands Are Made Up'
6 Articles
6 Articles
Those who hope for genuine brands, product placement or particularly expensive advertising partnerships in GTA 6 will be disappointed – or relieved to breathe, depending on whether you prefer to pass a real Pepsi advertising board during the virtual amok run or a fictitious brand that probably denounces three social abuses in the name of three. more
GTA 6 Won’t Have Ads Or Real Life Brands Says Take-Two CEO
🔊 Listen to this Earlier this week, Take-Two Interactive‘s CEO Strauss Zelnick took on questions regarding GTA VI and beyond. The interview was conducted by Variety’s Jenny Maas at a new gaming event called “iicon” located in Las Vegas. One of the things the reporter asked Take-Two’s CEO is why Rockstar and Take-Two have been against adding real world brands and ads into Grand Theft Auto. It would be extremely lucrative. It is for small games a…
No real brands, no collaborations: Take-Two Interactive seems to be following a clear line for Grand Theft Auto VI. CEO Strauss Zelnick has now confirmed that players in the new Open World blockbuster should not expect real brands or product placements. "The world of GTA must remain fictitious." At an industry event in Las Vegas, Zelnick explained that it is crucial to preserve the identity of the series: the world of GTA is fictitious – and tha…
GTA 6 Won't Have Product Placement, Exec Says
While Take-Two's NBA 2K franchise is known to feature real-world brands--and even Jake from State Farm himself--don't expect the company's biggest franchise, GTA, to follow suit.Take-Two boss Strauss Zelnick said at iicon this week in Las Vegas that fans should not expect product placement or brand integration deals in GTA 6."We need to be true to the underlying intellectual property and we need to be true to our consumers," he said, as reported…
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