Published • loading... • Updated
Miami Wants More than $4 Million From Rockstar for GTA 6 Marketing Campaign
The 4-3 vote lets the city manager seek a multimillion-dollar deal for game advertising as commissioners debate its violent content.
- On Thursday, September 10, 2026, the Miami Beach commission voted 4-3 to authorize negotiations with Rockstar Games for a Grand Theft Auto 6 marketing campaign seeking millions in revenue.
- Miami-Dade Sheriff Rosie Cordero-Stutz previously condemned the collaboration last month, calling Grand Theft Auto a 'franchise built around criminal activity,' while some commissioners expressed discomfort regarding the game's depiction of violence.
- Commissioner Tanya Katzoff Bhatt argued the deal could bring benefits 'closer to $4m' for Flamingo park projects, while Commissioner David Suarez said the city's brand was 'not worth any amount of money' associated with the game.
- Advertisements will run 'discreetly' through Boucher Brothers beach chairs and umbrellas featuring Roman numerals rather than the game's title, while avoiding city property, landmarks, and Art Basel in December.
- Rockstar Games is separately negotiating with Basketball Properties and Miami-Dade County to place a large GTA6 sign on the Kaseya Center roof, extending the marketing campaign's regional reach.
Insights by Ground AI
26 Articles
26 Articles
The campaign will be "discreet".
·San Francisco, United States
Read Full Article
"I don't think it's worth any amount of money" - Controversial real-life GTA 6 advertising campaign passed by City of Miami, but brand can only appear "discreetly"
The City of Miami Beach has approved negotiations with Rockstar Games for an upcoming marketing campaign. This would bring advertisements for Grand Theft Auto 6 to the seaside city in exchange for millions of dollars.
Coverage Details
Total News Sources26
Leaning Left4Leaning Right0Center3Last UpdatedBias Distribution57% Left
Bias Distribution
- 57% of the sources lean Left
57% Left
L 57%
C 43%
Factuality
To view factuality data please Upgrade to Premium
