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Gray's Folliard: There's Room to Raise Political Ad Rates on Candidates
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Gray's Folliard: There's Room to Raise Political Ad Rates on Candidates
Heavy demand for political advertising ahead of the midterm elections is allowing TV broadcasters to keep rates high, despite the FCC Media Bureau formally extending the reach of the lowest unit charge (LUC) discount, said Rob Folliard, Gray's senior vice...
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