Will Seat Disappear? Government Confident as Volkswagen Weighs Brand's Future
13 Articles
13 Articles
The government is confident that Seat will continue to exist. Volkswagen is examining options for the brand beyond 2030, and a decision is still pending.
The Secretary of State for Industry, Jordi García Brustenga, has taken the floor this Thursday to show his conviction in the continuity of Seat beyond 2030. A decision that his matrix, Volkswagen, subordinated to the future of the regulation of emissions, leaving in the air the future of the Spanish teacher in the next decade. From the Executive, García Brustenga has "zero doubts" that Seat will continue to exist as a brand, nor does it contempl…
Bombshell quotes and broken promises: Inside Seat's 15-year downfall
Planned closure comes as a shock, but the writing has long been on the wall for the Spanish brand 'Seat faces final survival bid,' read an Autocar headline in May 2010. Just eight months into his tenure as CEO, James Muir was outlining what he called a "last attempt" to save the brand. This was in an era of unstoppable growth, expansion and success for the Volkswagen Group (VWG), but Seat was the black sheep of the group as its most unprofitable…
The Secretary of State for Industry, Jordi García Brustenga, trusts that the brand will survive Volkswagen's cuts without the need for the government to enter.
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