US EditionGoogle’s gradient ‘G’ icon, design is going company-wide
Google replaces its decade-old four-color logo with a rainbow gradient to reflect creativity and AI innovation, with rollout expanding across apps and services since May.
- On September 29, 2025, Google announced it will make the rainbow-gradient Google 'G' logo its company-wide icon, replacing the older partitioned four-color mark across the brand.
- Google says the change reflects its evolution amid AI and aligns with digital design trends using gradients to symbolize AI-driven innovation, energy, and inclusivity.
- Google began phasing the update earlier this year on Android and iOS apps, extending to web services with Gemini AI platform and Google Help support site integration.
- Rolling out at scale poses engineering hurdles for engineers and product teams, while Google users worldwide may see unified branding that industry insiders and analysts will monitor in coming years.
- Having started earlier this year, the change will roll out more widely in the coming months across Gmail, Drive, Meet, and Calendar, while observers track its impact in the coming years.
17 Articles
17 Articles
Google's Iconic 'G' Logo Gets a Glow-Up for the First Time in a Decade
Google is refreshing its iconic “G” logo after nearly a decade. The company announced on Monday that the new four-colour gradient design, previously seen in Google Search, will replace the older block-style logo from 2015. The updated look will roll out across Google’s platforms and products in the coming days.
Google makes its new gradient G logo company
It is a little while since Google first started to use an updated version of its colorful G logo. The design revamp saw the company moving away from the four colored blocks of color towards something with more flow. The graduated look of the G was introduced with little in the way of fanfare, and quite what Google had planned was not clear. Now, having seemingly tested the waters by trying out the new look in a limited number of places, the comp…
Google debuts new gradient “G” logo to reflect AI-driven identity across products
New Delhi: Google is adopting a brighter, gradient version of its “G” icon across all products and surfaces, expanding a design that first appeared in Search and the Gemini spark experience earlier this year. The company says the refreshed “G” represents both the brand and the company as it “evolves in the AI era,” while staying true to the four core colours. The broader rollout will continue over the coming months. This is Google’s first major…
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