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Google rolls out pay-per-use AI licensing program to publishers

The test pays publishers for content used in Gemini, AI Overviews and AI Mode, with monthly earnings shown in Search Console but no payout formula disclosed.

Summary by Digiday
Google has been quietly scaling a pay-per-use AI licensing scheme for publishers. But critics say the program looks less like a meaningful payout and more like a legal fig leaf.

8 Articles

Google is testing AI Contribution Pilot, a project through which it pays publishers for the use of their content within AI Overviews, AI Mode, Gemini and other research tools based on artificial intelligence. The article Google experiments with a paid IA licensing system to compensate publishers comes from Brand News.

Through the Search Console, Google pays out money to first publishers if their content significantly supports the answers in AI Overviews, AI Mode, or the Gemini app. However, the payout is made at Google's discretion and has an intransparent effect.

Google expands in Search Console its AI license for editors with the pay-per-value model and pays according to the contribution to Gemini and AI Overviews. The entry Google deploys its AI licenses for editors with a pay-per-value model aparece primero en Merca2.

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BizToc broke the news on Monday, September 14, 2026.
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