IPL 2026: Top Five Advertisers Take 29% Share on CTV vs 39% on Linear TV

IPL 2026: Top five advertisers take 29% share on CTV vs 39% on linear TV

New Delhi: The top five advertisers on connected TV accounted for 29% of ad volume share during the first 43 matches of IPL 2026, compared with 39% on linear TV, according to TAM Sports data. The data shows that linear TV continued to be more concentrated among large advertisers, while CTV had a broader and more fragmented advertiser base. On CTV, Google led the advertiser chart with a 15% share, followed by Havells India at 5%, Reliance Consume…

Google tops IPL 2026 ad race as CTV drives greater brand diversity: TAM Sports

The post Google tops IPL 2026 ad race as CTV drives greater brand diversity: TAM Sports appeared first on SportsMint Media. As the Indian Premier League (IPL) 2026 approaches the 43-match mark, the competition for consumer attention has reached a fever pitch, exposing a sharp shift in how sponsors approach the two-screen reality of Indian households. According to the most recent TAM Sports report on Commercial Advertising (FCT) for the first 43 …

Google commands 15% of CTV and 11% of Linear TV ad share during IPL 2026’s first 43 matches: TAM Sports

Mumbai: Connected TV (CTV) advertising emerged as a key growth driver during the first 43 matches of the Indian Premier League (IPL) 2026, with categories such as e-commerce services, automobiles and smartphones leading ad volumes, according to the latest TAM Sports report analysing commercial advertising trends across Linear TV and CTV. The report, which tracked advertising activity between March 28 and May 1, 2026, covered 25 channels on Linea…

Google leads IPL 2026 ad share on CTV and linear TV with 15% and 11%: Report

A report by TAM Media Research recorded that e-commerce services, mouth fresheners and technology companies were again among the leading advertisers during the first 43 matches of the 2026 Indian Premier League across connected TV (CTV) and linear television platforms. The report, compiled by TAM Sports, covered commercial advertising aired during live IPL matches between March 28 and May 1, 2026. The analysis excluded pre-, mid- and post-match …