Google Is Buying All of Spirit Airlines’ Data to Feed Its AI Models
Google says the archive will help improve products and train AI models, while a third party will scrub personal information before transfer.
- Google won a bankruptcy auction on Monday to purchase internal data from defunct Spirit Airlines for $10 million, securing records to train artificial intelligence models.
- The competitive auction saw Google outbid AI firm Mercor, which offered $7.5 million, after Spirit Airlines ceased operations earlier this year due to financial struggles.
- Acquired assets include over 100 million emails, 500 million Microsoft Teams chats, and operational records, while the purchase explicitly excludes passenger profiles and loyalty program information.
- A Google spokesperson confirmed the data will be "rigorously scrubbed of any personally identifiable information by a third party before receipt," ensuring deidentification for model training.
- Judge Sean H. Lane is scheduled to hear the sale on Wednesday, as proprietary business data becomes an increasingly sought-after commodity for companies developing advanced AI models.
102 Articles
102 Articles
Privacy Hell: Google Buys Bankrupt Spirit Airlines' Data Trove to Train AI Models
Google has agreed to pay $10 million for a massive collection of internal Spirit Airlines data, part of the bankrupt carrier's ongoing asset auctions, according to Bloomberg Law. The tech giant will train its AI on everythnig from consumer flight records to private employee chat logs.
Google will pay $10 million for Spirit Airlines' internal file if a judge authorizes the sale, including emails, chats, documents and code
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Google has offered 10 million dollars (8.6 million euros) for the internal data of the bankrupt Spirit Airlines, information that it intends to use to improve its models of artificial intelligence
The unusual way Google is involved in the Spirit Airlines bankruptcy—and what that means for you
Spirit Airlines’s abrupt shutdown in May was unprecedented for the airline industry. Bankruptcy may be nothing new, but Spirit completely dissolving, rather than being absorbed by another airline, marked the first major U.S. airline to entirely halt operations in 25 years. Travelers mourned the only reliably cheap option in an increasingly costly airline industry. Influencers rallied in an attempt to buy Spirit and turn it into an airline “for t…
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