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Google Avoids Ad Exchange Sale as Judge Orders Tech Integration
The judge accepted most behavioral remedies after finding Google’s ad tech conduct harmed publishers and consumers, but stopped short of ordering a breakup.
- On Wednesday, U.S. Judge Leonie Brinkema in Alexandria, Virginia, rejected the Department of Justice's bid to force Alphabet's Google to sell AdX, its online advertising exchange where publishers pay a 20% fee.
- The DOJ argued Google cannot be trusted to run AdX given its past behavior, while Google contended that a forced sale would be technically difficult and result in a painful transition harming customers.
- Financial data shows Ad Manager represented 4.1% of Google's overall revenue and 1.5% of operating profit in 2020, according to Wedbush research, though more recent figures were redacted from court documents.
- This ruling marks the third consecutive time a judge has rejected a bid by U.S. antitrust enforcers to break up Big Tech, following similar outcomes for Meta Platforms and Google's Chrome browser.
- Judge Brinkema accepted most of the proposed behavioral remedies instead of a breakup, fueling questions about whether courts can effectively check Big Tech's unprecedented power over the U.S. economy.
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·Helsinki, Finland
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Google Avoids Ad Exchange Sale as Judge Orders Tech Integration
Alphabet Inc.’s Google doesn’t have to sell off its advertising exchange and instead must make its ad tech tools work with those operated by rivals, a federal judge ruled Wednesday, in a move that saves the tech giant from a second bid to force a breakup.
·New York, United States
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Coverage Details
Total News Sources12
Leaning Left1Leaning Right2Center5Last UpdatedBias Distribution62% Center
Bias Distribution
- 62% of the sources are Center
62% Center
13%
C 62%
R 25%
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