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Noah Looks Back, Jordan 41, NBA Expansion, Bulls Bullets

The performance shoe adds ZoomX foam and a heel Air Zoom unit as Jordan Brand targets modern players and defensive play.

  • On Thursday, Jordan Brand unveiled the Air Jordan 41, announcing a limited release in China on Friday at $205 retail. The performance basketball shoe marks a departure from heritage designs toward future-focused innovation.
  • Michael Jordan provided insights prioritizing defensive functionality, prompting Jordan Brand to pivot away from nostalgia toward performance innovation. The redesign features lightweight nano print mesh and a new heel unit to support modern athletes.
  • More than 300 players tested the sneaker across high school and professional levels, validating its midsole trio of ZoomX foam, Zoom Strobel, and heel Air Zoom unit. Eight gemstone-inspired colorways, including Ruby, launch with the model.
  • Professional athletes have embraced the design; Orlando Magic forward Paolo Banchero called it "light and responsive," while Minnesota Lynx guard Napheesa Collier said it provides confidence in "every cut, read, and possession."
  • Jordan Brand senior director Donald Kelsey confirmed this reset extends to signature lines for Jayson Tatum and Luka Doncic over the next three years. The company plans to align its wider performance slate with these innovations.
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Everything We Know About The Air Jordan 41 Sneaker

Source: Air Jordan/ Nike More than four decades after Michael Jordan’s signature sneaker line changed basketball footwear forever, Jordan Brand is ready to start another chapter. On Thursday, August 27, the company officially unveiled the Air Jordan 41, and unlike several recent numbered Jordans, this one isn’t spending much time looking backward. Instead, Jordan Brand says the AJ41 was designed as a more modern, lightweight performance sneaker …

·Silver Spring, United States
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WWD broke the news in New York, United States on Thursday, August 27, 2026.
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