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GlobeScan Survey Shows Two-Thirds of Consumers Trust the BAP Label, Prompting 2026 Consumer Campaign
Two-thirds of seafood consumers trust the Best Aquaculture Practices label, prompting the Global Seafood Alliance to launch a 2026 marketing campaign focused on responsible sourcing.
- Dec. 4, 2025 — GlobeScan surveyed over 1,000 consumers in five countries, finding two-thirds trust the BAP label, prompting GSA’s 2026 campaign.
- Consumer priorities showed surveyed consumers ranked taste, safety, health and price as top concerns, and 53% want to avoid farmed fish from irresponsible companies.
- Research indicates packaging performs best, and consumers trust fishers/fishmongers, certification organizations, scientists and chefs; more than four in ten say they intentionally buy eco-labeled seafood.
- GSA plans to partner with retailers and food service firms, BAP-certified producers, and marketing director Elise Avallon highlighted the tagline `Seafood You Can Trust`.
- GlobeScan and GSA recently hosted a webinar providing an overview of the study's key findings, reflecting immediate outreach to retailers, producers and certification bodies.
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The Berkshire Eagle+43 Reposted by 43 other sources
GlobeScan Survey Shows Two-Thirds of Consumers Trust the BAP Label, Prompting 2026 Consumer Campaign
PORTSMOUTH, N.H., Dec. 4, 2025 /PRNewswire/ -- New research conducted by GlobeScan for the Global Seafood Alliance (GSA) surveyed a minimum of 1,000 consumers in five key countries: Canada, France, Spain, the United Kingdom, and the United States. The consumers…
Coverage Details
Total News Sources45
Leaning Left4Leaning Right5Center14Last UpdatedBias Distribution61% Center
Bias Distribution
- 61% of the sources are Center
61% Center
L 17%
C 61%
R 22%
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