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Givsly’s Hickey: Kindness Is the Strategy, Sales Are the KPI – Beet.TV
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Givsly’s Hickey: Kindness Is the Strategy, Sales Are the KPI – Beet.TV
Walking the line on social values has become a high-wire act for brands, with missteps leading to boycotts and sales slumps, a challenge recently highlighted by controversies that impacted major brands like Bud Light and Target. Chad Hickey believes the answer is not to retreat from values but to embrace them as a core business driver, tapping into a growing wave of “conscious consumerism,” where shoppers increasingly direct their spending towar…
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