Published • loading... • Updated
Ghana artist's billboard campaign takes aim at fast fashion fallout
The project confronts viewers with Ghana’s used-clothing waste, as officials estimate 40% of imports are unsellable and pollute drains and lagoons.
- In Accra's Madina suburb, artist Tieku installed 'Baleboard,' replacing traditional advertising with discarded textile panels to confront passers-by with fast fashion's environmental footprint.
- Ghana receives an estimated 15 million second-hand garments weekly, with 40 percent deemed unsellable; this overflow clogs drains and pollutes beach lagoons, motivating the project.
- "We use the billboard to sell reality," Tieku told AFP, as five workers hoisted pre-stitched textile panels onto a metal frame creating a patchwork curtain.
- Motorist Samuel Yeboah Ofori reacted sharply to the display, calling for stricter import controls on second-hand clothes locally known as "obroni wawu," or "dead white man's clothes."
- The 'Baleboard' exhibition will travel to Nigeria and Kenya before moving to European cities, extending the project's critique of global fast fashion supply chains.
Insights by Ground AI
14 Articles
14 Articles
Coverage Details
Total News Sources14
Leaning Left1Leaning Right3Center4Last UpdatedBias Distribution50% Center
Bias Distribution
- 50% of the sources are Center
50% Center
13%
C 50%
R 37%
Factuality
To view factuality data please Upgrade to Premium
