Germans saying ‘nein’ to the stein
38 Articles
38 Articles
Sales are at record lows, the industry is in crisis. Breweries are closing, larger ones are taking over smaller and medium-sized ones.
The beer sales in Germany fell again markedly last year.
Although beer sales in Germany have been falling for years, the declines are increasing. Several breweries are in trouble – among them well-known names.
Beer sales from breweries and warehouses in Germany plummeted in 2025 to their historical low, with 6% or 497.1 million litres less than the previous year, to reach 7.8 billion litres, according to the Federal Bureau of Statistics (Destatis).This is the largest decline in beer sales since the beginning of the historic series in 1993.For the first time, the volume of beer sales fell below 8 billion litres, not to mention alcohol-free beers, malt …
The beer sales of the breweries and German brewing deposits plummeted in 2025 to their historical minimum, with a 6% or 497.1 million liters less than the previous year, to reach 7.8 billion liters, according to the Federal Bureau of Statistics (Destatis).It is the biggest decrease in sales of this drink since the beginning of the historical series, in 1993.Continue reading...
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