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GENESIS HOUSE PRESENTS MANIFESTING MARILYN: THE MAKING OF AN ICON, A CENTENNIAL REFRAMING OF MARILYN MONROE AS DREAMER, STRATEGIST AND SELF-AUTHOR
The exhibit features rare archival items, audio and imagery as it reframes Monroe’s legacy around her intellect and self-authorship.
On Tuesday, June 2, 2026, Genesis House opened 'Manifesting Marilyn: The Making of an Icon,' an immersive exhibition at its flagship New York City space exploring Marilyn Monroe's intellect, ambition and self-authorship.
Developed with Authentic Brands Group, the exhibition marks the centennial of Monroe's birth; New York City will honor her 100th birthday with a special lighting of the Empire State Building.
The installation features rare archival photographs from Marilyn's final 1962 LIFE magazine photoshoot. Actress Chlo Sevigny stated, 'Marilyn has always represented far more than the image people project onto her.'
Tedros Mengiste, chief operating officer of Genesis Motor North America, said the installation reflects the brand's ethos of design and hospitality. The exhibition remains open to the public through August 2.
With 29 films and a Golden Globe win, Marilyn set standards for women in film. Her legacy, managed by Authentic, contributes to brands driving more than $38 billion in annual systemwide retail sales worldwide.