US EditionGeneration Z: 25-Year-Old Candidates Challenge 64-Year-Old Mayors on Tiktok
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Mouna Benamar moves with a decided step in the shadow of a bar of buildings in Montreuil, when a teenager asks him: "Are you on TikTok? But then I don't understand, you're going to make mayor?". This woman from...
_**As the municipal elections approach, several young candidates, from generation Z, campaign on digital platforms, adopting a casual tone and formats adapted to reach an audience often far removed from the traditional political circuits.**_ In Montreuil, Mouna Benamar, 25, a candidate on a list from Unsolicited France, is regularly recognized as a [...] The article A new generation of candidates invests social networks for municipalities has ap…
Gen Z candidates are using TikTok for the municipal elections (Symbolic image - AI generated) AI Generated Stock Image. Gen Z candidates are leveraging TikTok and Instagram to win over voters in the municipal elections on March 15 and 22. With lighthearted videos and direct language, they aim to demystify politics and reach a generation born between the late 1990s and early 2010s, despite criticism and algorithmic challenges. Mouna Benamar, 25, …
In the run-up to March 15-22, many politicians are investing in China's social platform, with varying degrees of control. But in a local election, online success is far from guaranteeing success in the polls.
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