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GenAI app spending surges to $824M as marketers embrace AI agents, AppsFlyer reports

Summary by Mobile Marketing Reads
According to the report, 57% of AI agent usage centered on technical tasks such as configuration, automation, and data integrity checks.
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Mobile Marketing ReadsMobile Marketing Reads

GenAI app spending surges to $824M as marketers embrace AI agents, AppsFlyer reports

According to the report, 57% of AI agent usage centered on technical tasks such as configuration, automation, and data integrity checks.

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Mobile Marketing Reads broke the news in on Friday, December 12, 2025.
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