Not Travel or Shopping: Here’s Where India’s Gen Z Spends Most of Its Money - PUNE PULSE

Gen Z’s ‘YOLO’ image doesn’t match its bank account: Where young Indians are actually spending their salaries

Gen Z's budget is far more practical than flashy. A staggering 70% of a young professional's monthly budget is swallowed up by just five core categories — Bills, subscriptions & more

Not Travel or Shopping: Here’s Where India’s Gen Z Spends Most of Its Money - PUNE PULSE

India’s Gen Z may be widely associated with travel, experiences, shopping and a digital-first lifestyle, but a new study shows that everyday necessities and financial commitments account for a much larger share of their spending. According to a SalarySe study analysing millions of UPI transactions involving more than 5.2 lakh salaried Gen Z users, bills and