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Gen Z No Longer Wants the Original: 36% Buy Counterfeit Luxury Products
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Gen Z no longer wants the original. Courtesy: Canva The Z generation is redefining the rules of consumption, since for years it was considered a marginal practice, today it has become a trend that gains ground among younger consumers: the purchase of counterfeit products and economic versions inspired by luxury brands. According to the Consumer Trends 2026 report by Statista, 36 percent of consumers of the Z generation admitted to buying counter…
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