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GEM revives Maat to turn visitors into stewards of Egypt's past
Summary by Egyptian Gazette
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GEM revives Maat to turn visitors into stewards of Egypt's past
The Grand Egyptian Museum (GEM) prepares to welcome visitors to a new way of thinking: turning museum visits into an act of stewardship. The new thinking derives from a new national etiquette campaign that draws on age-old principles of harmony and cosmic order. The campaign is designed to gently guide the millions of people who pass through the GEM’s doors. Titled “Guardians of History”, the campaign is the Ministry of Tourism and Antiquities’ …
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