Gap Partners with Boy Band Just Your Type in New Campaign
The retailer’s first Fashiontainment deal includes a docuseries, a codesigned collection and a mall tour as JYT reaches more than 2 million followers.
- On Tuesday, Gap Inc. announced a multi-year partnership with pop boy band Just Your Type , marking the debut of the retailer's new 'Fashiontainment' platform that merges entertainment with fashion.
- Chief Entertainment Officer Pam Kaufman, who joined Gap Inc. last February, designed the strategy to connect the retailer's iconic brands with pop culture through music, film, and licensing partnerships.
- Developed by Grammy-nominated songwriter Freddy Wexler, the five-member group JYT has generated more than 450 million views in recent months and built an audience of more than 2 million social followers.
- Next month, JYT will launch a national mall tour combining live performances with immersive fan activations at select Gap locations, bringing the band directly to younger audiences in retail spaces.
- CEO Richard Dickson, who took over three years ago, views entertainment as critical to consumer connection, seeking to create fandoms and fuel sustained growth across Gap's house of brands through this platform.
23 Articles
23 Articles
Gap is bringing back the 1990s mall tour with a new boy band
Remember when you could hit up your local suburban mall, catch a show from a pop star next to the food court and buy a new zip-up while you were at it? History is repeating itself. On Tuesday, Gap announced it was launching a collaboration with emerging boyband Just Your Type for its “fashiontainment platform.”
'90s Fashion Powerhouse Gets Into the Boy Band Biz
The Gap, a clothing brand that has featured everything from swing-and-jump blues to hip-hop and rap in commercials, is now taking into the boy-band business. The San Francisco company announced a multiyear partnership with Just Your Type, a five-member, pop boy band, as part of the launch of a clothing...
Gap partners with boy band Just Your Type in new campaign - Regional Media News
NEW YORK (AP) - The Gap, a clothing brand that has featured everything from swing-and-jump blues to hip-hop and rap in commercials, is now tapping into the boy-band business. The San Francisco company announced a multi-year partnership with Just Your Type, a five-member, pop boy [...]
The Toronto Star
Gap partners with boy band Just Your Type in multiyear partnership
NEW YORK (AP) — The Gap, a clothing brand that has featured everything from swing-and-jump blues to hip-hop and rap in commercials, is now tapping into the boy-band business.
Rising Boy Band JYT Teams Up With Gap for Major Multi-Year Partnership, Including Clothing Collection & Docuseries!
JYT is taking its relationship with fashion to the next level! The rising five-member boy band, made up of Recker […] The post Rising Boy Band JYT Teams Up With Gap for Major Multi-Year Partnership, Including Clothing Collection & Docuseries! appeared first on Just Jared - Celebrity News, Entertainment News & Photos.
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