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Miami-Dade Commissioner Says Proposed GTA VI Partnership Glorifies Violence Against Police, Pedestrians

County leaders say the game could draw visitors and revenue, while critics warn a public branding deal would send the wrong message.

  • On Friday, Miami-Dade officials confirmed preliminary discussions with Rockstar Games regarding a potential marketing partnership for "Grand Theft Auto VI," though officials emphasized nothing has been formally approved.
  • The Miamian reported that proposed concepts included transforming Miami International Airport into "Vice City Airport" and installing branded Metromover cars and signage throughout Downtown Miami and Brickell.
  • On Thursday, Commissioner Juan Carlos Bermudez and Sheriff Rosie Cordero-Stutz publicly opposed the plan, questioning whether the county should "promote a fictional depiction of Miami centered on crime, violence, and lawlessness."
  • Sheriff Cordero-Stutz contended that "Grand Theft Auto" depicts conduct that deputies "work every single day to prevent," arguing government should not promote an identity centered on those same crimes.
  • While officials view the collaboration as a unique opportunity to generate revenue and showcase Miami-Dade to a massive audience, the debate highlights tensions between potential economic gains and concerns regarding mature themes.
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NBC Miami broke the news in Miramar, United States on Thursday, September 3, 2026.
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