Fujifilm Increases Japanese Camera Prices by up to 23%

Making cameras is getting more expensive. This major camera brand has raised prices in Japan. Will other countries – and other camera brands – come next?

After a “surge in material costs,” Fujifilm has increased the price of several cameras in Japan

Fujifilm Increases Japanese Camera Prices by up to 23%

Fujifilm is increasing camera and lens prices by up to 23% in Japan, citing increased materials and parts costs.

Fujifilm Raises Prices of GFX100 II, X100VI, X-E5 and More by Up to 15% - Y.M.Cinema Magazine

Fujifilm has announced a new domestic price revision in Japan affecting several current GFX and X Series cameras, selected camera kits, and one interchangeable lens. The new shipment prices took effect on October 1, 2026, with increases of approximately 6% to 15% across the affected digital cameras. Fujifilm raises camera prices by up to 15% According to Fujifilm, the revised pricing applies to the FUJIFILM GFX100 II Medium Format Mirrorless Cam…