FTC proposal would require retailers to be transparent about personalized pricing
The proposal would require clear disclosures and data explanations as the agency weighs whether hidden price changes violate the FTC Act.
- On Wednesday, the Federal Trade Commission released a proposed policy requiring businesses to "clearly and conspicuously disclose" when they use personalized pricing to set costs for individual shoppers.
- A January 2025 report revealed retailers, including grocers and clothing companies, used third-party data to individualize online prices based on browsing history, location, and shopping cart activity.
- FTC Chairman Andrew Ferguson stated that consumers expect uniform pricing, citing examples where retailers potentially showed new parents higher prices for baby thermometers based on their profiles.
- Ferguson warned that hiding pricing methods and underlying data could violate the FTC Act prohibiting unfair marketplace practices, though the agency lacks authority to ban personalized pricing entirely.
- The Federal Trade Commission is seeking public comment on the proposed policy for 30 days to determine how to proceed with oversight of these digital pricing strategies.
103 Articles
103 Articles
FTC Targets Companies That Secretly Tailor Prices Using Personal Consumer Data
The Federal Trade Commission (FTC) has proposed penalties for companies that use personal data to tailor prices to individual customers. The FTC, in an Aug. 19 announcement, cited growing public concern about retailers’ use of massive amounts of personal data gathered to charge prices based on the potential expenditure of the individual. “When consumers see a listed price, they expect it to be [the] same price that everyone else sees, not the re…
Amen! Trump admin tackles retail price gouging – The Horn News
Companies that secretly vary prices based on how much they think individual customers will pay could face federal charges under a proposed policy released Wednesday by the Federal Trade Commission. “When consumers see a listed price, they expect it to be (the) same price that everyone else sees, not the retailer’s estimate of how much they are willing to pay based on their personal data,” FTC Chairman Andrew Ferguson said in a statement. The FTC…
FTC warns “personalized pricing” based on consumer data could violate law
FTC warns “personalized pricing” based on consumer data could violate law Click this link for the original source of this article. Author: CBS News This content is courtesy of, and owned and copyrighted by, https://www.offthepress.com and its author. This content is made available by use of the public RSS feed offered by the host site...
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