FTC to Ban Data Broker Kochava From Selling Americans’ Location Data

FTC to ban data broker Kochava from selling Americans’ location data

The FTC will ban data broker Kochava and its subsidiary, Collective Data Solutions (CDS), from selling location data without consumers' explicit consent to settle charges alleging that it sold precise geolocation data collected from hundreds of millions of mobile devices.

FTC bans data broker Kochava from selling sensitive location info

The FTC has said that Kochava sold precise geolocation data showing consumers visiting houses of worship and health care clinics without their consent or awareness, an alleged violation of a law barring companies from engaging in unfair and deceptive practices.

FTC closes Kochava location data case with strict consent rules

The FTC settled its Kochava lawsuit, barring the data broker from selling precise location data linked to sensitive locations without explicit consumer consent. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.