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From Zara vs Lazzara to Scalpers vs Scales: the Silent Battles of Brands to Preserve Their Identity

Summary by 20minutos
It only takes a few minutes to navigate through the website of the Intellectual Property Office of the European Union (EUIPO) to witness the silent battles that are fought on the margins of European trade. They are not visible wars, the vast majority do not transcend beyond the platform, but they land every day in technical resolutions that, without stridentities, decide the fate of brands, commercial strategies and millions in investment. Becau…

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It only takes a few minutes to navigate through the website of the Intellectual Property Office of the European Union (EUIPO) to witness the silent battles that are fought on the margins of European trade. They are not visible wars, the vast majority do not transcend beyond the platform, but they land every day in technical resolutions that, without stridentities, decide the fate of brands, commercial strategies and millions in investment. Becau…

·Madrid, Spain
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20minutos broke the news in Madrid, Spain on Tuesday, December 9, 2025.
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